Guiding Star
Mortgage
As the Creative Marketing Director, I developed the brand identity and style, and worked with the internal marketing team in conjunction with DLC's marketing team to establish our marketing directives..
This included but was not limited to:​
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Brand development & Identity Standards
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Developing Mission, Vision, and Core Values with Marketing Team
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Working with Digital Marketing Coordinator to establish social media posting cadence
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Establishing systems and processes for agents to access and learn how to use all branding material created
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Website design and development
Client: Guiding Star Mortgage Group
Role: Marketing, Direction, Design, Branding
A start-up style nationwide mortgage company, Guiding Star Mortgage Group Powered by DLC National Ltd. helps new and experienced home buyers have the lifestyle of their dreams.
Marketed by: Guiding Star Mortgage Group
Logo: 99 Designs
Photos: Shutterstock & Adobe Stock
Role: Completed as employee of Guiding Star Mortgage Group
Guiding Star is Powered by Dominion Lending Centres National Ltd. which means that the logo is required to contain DLC's logo and stay within their brand standards.
Co-branding along with varying provincial guidelines posed unique challenges throughout the brand building process.
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Core Values
Buying a home is one of the biggest life decisions our clients will make, and we want to ensure that we can make the process as simple as possible.
Customer Commitment
Our agents and associates rely on collaboration to learn from each other to best serve their clients and navigate the industry. The goal is simple - Canadians helping Canadians!
Collaboration
Our mortgage professionals are ready to help Canadians everywhere achieve their financial
goals and buy the home of their dreams.
Reach
We have a desire to do
things differently and remain open-minded
to new ideas. The real estate industry is everchanging, so having the ability to
embrace change and pivot is what makes
our team successful.
Embrace Change
